Independent design studio · Singapore
Spaces that feel like you.
Bespoke interiors shaped around the people who live in them. Designed with care, made to feel like home.
Explore our work
A home, considered in every detail — Singapore01 — Featured work
Selected residences.
A collection of spaces shaped around material, light and the lives within them.
01 / 08 · Singapore
Sunway Residence
Residential interior
02 / 08 · Singapore
Hatched Residence
Residential interior
03 / 08 · Singapore
Spaces for Gathering
Residential interiors
04 / 08 · Singapore
Sunway Residence
Residential interior
05 / 08 · Singapore
Hatched Residence
Residential interior
06 / 08 · Singapore
Sunway Residence
Residential interior
07 / 08 · Singapore
Spaces for Gathering
Residential interiors
08 / 08 · Singapore
Sunway Residence
Residential interior
02 — Our approach
Listening first.
Designing with intention.
“Every design I curate is drawn from an intimate understanding of my clients’ aspirations.”
Kelly Choong
Listen & consult
We begin by understanding your lifestyle, preferences and aspirations for the space.
Plan & design
We consider proportion, layout and function to create an interior that feels distinctly yours.
Budget & execute
With your approval, our team brings the plan to life through a considered schedule and careful execution.
03 — Consultation
Tell us about
your home.
Three questions to help us understand what you’re looking to create.
What type of home are you renovating?
04 — The studio
A practice built on understanding.
Kelli Conception is a bespoke interior design studio based in Singapore. Led by Kelly Choong, we create homes that reflect the people who live in them — their routines, aspirations and personal journeys.
Years of experience
Residential projects
Commercial spaces
Clients served
05 — The founder
Kelly Choong.
Founder · Spatial artist
“I believe true luxury is a space that brings out your essence.”
Kelly’s philosophy is rooted in creating deeply personal sanctuaries. Every space begins with listening, and every detail is guided by the life it will hold.
06 — In their words
“She brings a keen sense of aesthetic to a space, yet always with pragmatism. The result is a space that is both beautiful and liveable.”
Edna Koh · Homeowner
“Kelly has the ability to understand what we want — not just in terms of aesthetics, but also the overall feel we envision for our home.”
Benjamin Ang · Homeowner